Credits: Wikipedia, SNSDKorean, Soshified
Girls’ Generation (Korean: Hangul – 소녀시대; Hanja – 少女時代) is a popular nine-member South Korean girl group formed by SM Entertainment in 2007. The members are, in order of announcement to be in the group, Yoona, Tiffany, Yuri, Hyoyeon, Sooyoung, Seohyun, Taeyeon (leader), Jessica, and Sunny. They are commonly referred to asSNSD, the acronym of the group’s Korean name So-Nyeo Shi-Dae or So-Nyuh Shi-Dae, Chinese name Shao Nü Shi Dai, Japanese name ShōJo JiDai. They are also referred as SoShi which is the abbreviation of the groups’ Korean name. The group’s official fan-club is named as S♥NE (소원) pronounced as “So-won” which means “wish” in Korean.
Girls’ Generation had their official debut stage on August 5, 2007 with their first single “Into the New World”. The group has released two albums and various singles, which went on to achieve commercial success. Their 2009 single “Gee” holds the record for the longest-running #1 song on KBS’s Music Bank, at 9 weeks. That year also saw the girls winning various awards, including consecutive Artist of the Year (Daesang) awards at the Seoul Music Awards, Golden Disk Awards, Melon Music Awards, and the Korean Cultural Entertainment Awards.
The members of the group have had various activities as solo entertainers — acting in various video clips, dramas, and musicals; hosting various reality-variety shows; and releasing solo singles for drama soundtracks.
2007–2008: Debut and Girls’ Generation
In July 2007, Girls’ Generation had their unofficial first stage performance on Mnet School of Rock where the group performed their first single, titled “Into the New World” (다시 만난 세계, Dasi Mannan Segye). A documentary recording the story of the group’s debut titled Mnet Girls’ Generation Goes to School was filmed during this time, showing the members as they moved into an apartment together and prepared for their performances. The group’s first single was physically released soon after, including an instrumental of the group’s debut song and two other tracks: “Beginning” and “Perfect for You”. The latter’s Korean title is “Wish” (소원, SoWon), which later became the name of Girls’ Generation’s official fan club, S♡NE. The group’s debut officially began on August 5, 2007, first performing on SBS Inkigayo and then later on MBC Music Core and KBS Music Bank. “Into the New World” achieved No.1 spot on M! Countdown.
The group released their first self-titled full album in late autumn of 2007 with the lead single “Girls’ Generation” (소녀시대, Sonyeo Sidae), a remake of Lee Seung-cheol‘s 1989 song. Promotion for the single started in early November. The album also included the group’s first single “Into the New World“, “Perfect For You” (re-titled “Honey”), and eight other tracks by the group. In early 2008, Girls’ Generation began promoting their second single from the album, “Kissing You“, which won the group their first K-chart win after getting the number one position on the KBS Music Bank February chart.
In March 2008, the album was repackaged, re-released and re-titled Baby Baby. A third single, “Baby Baby”, was released to promote the album. During the group’s promotions, members Jessica, Tiffany and Seohyun were also featured on a mini-album released by Roommate, a one-man band from Purple Communication. The mini-album was titled Roommate: Emotional Band Aid, and was released on December 1, 2008. The song performed by the three girls, titled “Oppa Nappa” (오빠 나빠; literally, Bad Brother), was digitally released before the album in April 2008. The song was performed live on SBS Inkigayo, KBS Music Bank and M! Countdown some time later. Later in the year the three members released “Mabinogi” (It’s Fantastic!) together as the theme song for the Nexon game Mabinogi, with Tiffany participating in the music video.
Mnet reality show Factory Girl chronicled the members working as interns at fashion magazine Elle Girl. The articles the group worked on were featured in the Korean Elle Girl magazine. The program began airing in early October. In late 2008, the group also participated in the SM Town Live ’08 concert along with other SM Town artists.
2009: Gee, Genie and rising popularity
On December 26, 2008, posters of the Girls’ Generation members wearing roller-skates were posted up in various locations around Seoul. SM Entertainment’s phone lines were blocked up by callers asking whether the posters were for sale and the company asked fans to stop taking the posters down for personal use. On December 29, the group’s management stated that the posters were indeed teaser posters and that the group would soon release their first EP, Gee, in January 2009.
A teaser video was released in January 2009 and the first single “Gee” released soon after. “Gee” topped Cyworld‘s hourly music chart on the release day. The song also went No.1 on all major digital music charts within two days. The music video set a record on release, garnering 1 million views on GomTV in under a day.
The group began its album promotion in January 2009 on MBC Music Core where they sang their new lead single “Gee” and the track “Himnae (Way To Go)”, another song from their mini-album. “Gee” went on to become a phenomenal hit, breaking the record for consecutive No.1 wins on Music Bank with 9 consecutive wins, as well as receiving a triple crown on SBS Inkigayo. The track also showed strength on other charts, topping the Mujikon, Melon and Mnet charts for 8 consecutive weeks, the Dosirak chart for 7 weeks, the Muse chart for 6 weeks and the Baksu chart for 4 weeks.
After a short break, SM Entertainment announced that the group would be back with a new mini-album sporting a “Marine Girl” concept. The new single was to be titled “Tell Me Your Wish (Genie)”; with the full mini-album being released digitally on June 22, 2009. The group started their promotional activities on June 26, 2009, appearing on KBS Music Bank. The performance was followed by follow-up comeback performances on MBC Music Core and SBS Inkigayo on June 27 and 28, 2009. The physical release of Genie was delayed by SM Entertainment in order to redo the album art, and was released 4 days later on June 29, 2009.
The track proved to be a success as it conquered various music sites, including Melon, Dosirak, Mnet, and Bugs, and it was No.1 on the weekly charts and SKT ringtone weekly charts of the first week of July. The mini-album sold an estimated 50,000+ copies in its first week after released (almost double the numbers from the first-week sales of Gee), an unusual feat for any Korean girl group.
2010: Oh!/Run Devil Run, Japanese debut and Hoot
Later in January, SM Entertainment confirmed the release of Oh!, the group’s second full-length album to be released on January 28. The lead single “Oh!“, was digitally released on January 25 with the music video being released two days later. On January 30, the group started promotions with the recording of MBC Music Core. The broadcast of the performance experienced a blackout near the end, to which MBC made the whole performance available online in response. With ‘Oh!’, the group went on to win 5 consecutive K-charts on KBS Music Bank, as well as achieving a triple crown on SBS Inkigayo. ‘Oh!’ also went on to win the Music Bank half-year K-chart, coming in at 2nd on Hanteo’s first half album sales chart, and also winning the end-of-year K-chart. The music video became ranked as the number one most viewed YouTube video in Korea by the end of 2010. It was also No.1 in Hong Kong and made the top 10 in both the Taiwan and Japan rankings.
Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, dubbed “Black SoShi”. A teaser video was released on March 16, with the new single Run Devil Run being released as a digital single on March 17.
Mid-June, it was announced that the group had signed contracts in May, and would begin working under Universal Music Japan’s record label Nayutawave Records for their Japanese promotions, with their first Japanese single expected to be released in September 2010. Girls’ Generation began promotion in Japan in August. “少女時代到来～初来日記念盤～” (Girls’ Generation’s Arrival ～ First Time in Japan Commemoration Disc ～), a DVD featuring seven of the group’s music videos as well as special bonus footage was released on August 11, with the special edition of the DVD containing a pink glowstick as well as a pass to the Girls’ Generation debut at the Tokyo Ariake Colliseum on August 25. In the first week after release, the DVD sold 23,000 copies, making No.4 on the weekly DVD Oricon ranking and No.3 on the weekly music DVD ranking, making Girls’ Generation the first female k-pop group to make the Oricon DVD Top-5 ranking. The sales for the group’s first photobook, “少女” (So Nyuh) were estimated to at 1.6 billion won even before release.
Amidst their Japanese activities, the group also participated in the SMTown Live ’10 World Tour alongside their label-mates on August 21 at Seoul Jamsil Olympic Stadium. They participated in the subsequent Shanghai, Los Angeles, Paris and Tokyo stops as well.
On August 25, the group held their first showcase in Tokyo Ariake Colliseum. With an initial 10,000 fans invited, it was reported to be the most large-scale plan for a Korean artist debuting in Japan. However, due to high number of expected attendees, the group’s management announced that the showcase would take place three times in the same day rather than once to accommodate the estimated 20,000 fans. The group sang 5 of their Korean tracks at each of the showcases, and the total number of attendees over all three shows were estimated to be at least 22,000. At this showcase, the Genie Japanese music video was also revealed publicly for the first time, the teaser having been released a few days prior on August 20.
Their Japanese debut single “Genie” debuted at the No.5 spot on the same day of its release on the Daily Oricon Charts and later rose to the No.2 position on the Daily Charts some time later, earning the group a No.4 position on the Oricon weekly ranking. The group also hit the number No.1 spots on Japan iTunes’ music video chart and both the Rekochoku daily video clip chart and incoming movie daily ranking chart a day later. With pre-orders amounting to 80,000, the single sold an estimated 45,000 copies in the first week after release. On October 20, 2010, the group released their second Japanese single, “Gee“.
A week after the release of their Japanese single, the group released their third Korean mini-album, Hoot on October 27, 2010, consisting of five tracks. The video for lead single, “Hoot“, a song originally written in English as “Bulletproof”, was released on October 28. Girls’ Generation commenced their promotional activities with a comeback stage on KBS Music Bank on October 29. “Hoot” quickly rose to the top of the charts and received the No.1 spot numerous times on music shows, proving to be another successful release for the group. The group simultaneously promoted “Hoot” and “Gee” in Korea and Japan respectively, participating in Japanese music broadcasts such as the FNS Music Festival, where they performed their two Japanese singles, “Gee” and “Genie” on December 4.
On December 22, 2010, “Hoot” was repackaged with additional tracks from previous albums and released in Japan. The release rose to the No.2 position on the Oricon charts and selling 21,000 copies on the first day, faring surprisingly well considering that all the included tracks were entirely in Korean.
On December 9, 2010, the group attended the Golden Disk Awards, being awarded three awards including the Disk Daesang (Album of the Year) for their 2nd album Oh!. The group also became the first ever girl group to have both a Disk Daesang (2010)and Digital Daesang (2009). On December 15, 2010, the group attended the Melon Music Awards winning the Best Dressed Singer award, Hot Trend Song award for their latest song, “Hoot”, as well as the Artist of the Year award. This would be the 2nd consecutive ‘Artist of the Year’ award for the group. They topped the Hanteo annualSinger Award chart for 2010.
They were named on Asia Today’s list of 50 Korean power leaders for 2011 at the No.44 spot, being the only idol group from the list. Girls’ Generation was designated “Artist of the Year” by Dosirak, Soribada, Korea Gallup, Hanteo and Sport Korea and also won Best Song of The Year with “Oh!” at Monkey 3.
2011: Mr. Taxi, Girls’ Generation and The Boys
Hoot was certified Gold by Record Industry Association of Japan. At the start of 2011, the group prepared a new song titled “Visual Dreams”, as part of their endorsement efforts for Intel‘s Core Processors throughout Asia. The music video for “Visual Dreams” was released on January 17, and various promotional campaigns included new music, 2D and 3D music videos, internet sites, photos, and PC store displays.
In latter half of January, it was announced that the group would be returning to the Japanese market through the release of their Japanese version of “Run Devil Run” as a digital single, scheduled for release on January 25, 2011.
On January 20, at the 20th Seoul Music Awards, the group received an Artist of the Year award, a Bonsang prize, a Popularity award and a Hallyu award. In doing this, Girls’ Generation became one of four artists in Korean music history (the others being Seo Taiji, Jo Sungmo and H.O.T.) to win two consecutive Artist of the Year awards at the Seoul Music Awards. The group also became the only girl group in history to receive Artist of the Year awards for Seoul Music Awards, and Melon Music Awards for two consecutive years. They also received two Daesang Awards at the Golden Disk Ceremony, one Digital Daesang (2009), and one Physical Album Sales Daesang (2010).
On March 8, SM Japan updated their official website with information about the release of Girls’ Generation third Japanese single and their first Japanese tour. It was stated that on April 27, Girls’ Generation would be releasing their third Japanese single MR. TAXI / Run Devil Run, which would include their first original Japanese song “MR. TAXI“. and the Japanese remake of their song “Run Devil Run“. A portion of the revenue from their Japanese single MR. TAXI / Run Devil Run would be donated to Japan’s Red Cross in order to provide assistance to the victims of the 2011 Tōhoku earthquake and tsunami. On April 9, the Japanese music video of “Run Devil Run” was released.
It was also announced that the group would embark on a Japan-wide tour titled The 1st Japan Arena Tour which would start at Osaka on May 31. A total of 14 concerts in 6 cities would be held over a period of one and a half months.
At the 2011 MTV Video Music Aid Japan (VMAJ), Girls’ Generation were nominated for three awards under the “Best Group Video”, “Best Video Of The Year” and “Best Karaokee! Song” categories. Originally titled MTV Video Music Awards Japan (VMAJ), the title of the event was changed to change the focus of the show to aid Japan, with donations tied to the amount of votes for artistes. Girls’ Generation performed two songs at the event, joining the star-studded line up including Tokio Hotel, Lady Gaga and AKB48. On July 2, it was announced that they had come out top in two out of the three nominated categories, winning “Best Group Video” and “Best Karaokee! Song” for the Japanese version of “Genie”.
On June 1, 2011, they released their first full-length original Japanese studio album Girls’ Generation. This album contains 12 songs including the singles “Genie”, “Gee”, “Run Devil Run”, “MR. TAXI” and a Japanese version of “Hoot”.
Girls’ Generation was certified Platinum (250,000) by Recording Industry Association of Japan on June 14, 2011, making it the fifth Korean artist’s album to do so after S.E.S, BoA, TVXQ and KARA. Girls’ Generation then was certified Double Platinum (500,000) on July 8, 2011, a first for any Korean girl group. The group also set a record for “recording the highest sales of the FIRST album as a foreign artist in Japan. Girls’ Generation is the fourth artist to obtained number 1 spot on weekly album chart after BoA, TVXQ and Big Bang,” and became the third Korean artist to surpass the 500,000 mark after BoA and TVXQ. As a result of their rising popularity, Girls’ Generation became the highest earning foreign artist in Japan for the first half of 2011. Girls’ Generation has sold over 629,436 copies, and now holds the 5th spot for best selling albums of 2011 in Japan according to Oricon.
Recently, the group has been in the midst of their second Asia Tour. They held their first two concerts in Seoul on July 23 and 24, followed by concerts in Taipei, Taiwan on September 9, 10 and 11, and then continue onto Singapore on December 9.
On August 21, 2011 The 1st Asia Tour: Into The New World DVD reached the No.1 spot in Japan’s “Tower Records” being the highest selling DVD between August 15-21st.
Girls’ Generation was designated by SISA Press as “The Most Influential Entertainers in Korea” for the year 2011, after having placed 6th in the 2010 ranking.
On September 26, 2011 the first teaser featuring Taeyeon was released for the impending comeback with the group’s 3rd Korean album The Boys, followed by Sunny & Hyoyeon on September 27; Jessica, Sooyoung and Tiffany on September 28 and Yoona, Yuri, and Seohyun on September 29. The first image teaser for “The Boys” was released on the midnight of October 1, 2011 through SM Entertainment’s YouTube channel.
Girls’ Generation was originally scheduled to release the third album The Boys through iTunes worldwide and through various music websites in Asia including Korea on October 5, 2011. But on September 30, it was revealed that the album’s release has been postponed so as to bring about a worldwide album release, with details to be released as soon as they were confirmed. On October 10, it was confirmed that the album will be released on October 19, 2011 and comeback on KBS Music Bank on October 21, 2011.
Within minutes after the release of “The Boys”, Girls’ Generation achieved an “all-kill” status on all major on and off-line music charts in Korea.
On October 21, 2011, Girls’ Generation began their promotions on KBS Music Bank with “The Boys” and “MR. Taxi“. On October 23, 2011, it was also confirmed by the members at the SMTown Live ’10 World Tour that The Boys maxi-Single would be released internationally on November 19, 2011, although it was later moved to December 8, 2011.
On the following week after their comeback performances, Girls’ Generation won their first #1 awards for “The Boys” on M! Countdown on October 27, their second on KBS Music Bank on October 28, and their third on SBS Inkigayo on October 30, making “The Boys” an ‘all-kill’ on music program charts. They also went on to receive a “triple crown” on SBS’s Inkigayo. Overall, the group has won twelve times on various music programs.
The Boys sold 227,994 albums just within 12 days in South Korea alone, becoming the best selling album in October and third best selling album thus far in 2011.
It was announced on November 11, 2011 that Girls’ Generation would be releasing their first official Japanese photobook titled “Holiday”. Girls’ Generation’s The 1st Japan Arena Tour was also made available on Blu-ray and DVD on December 14, 2011.
Girls’ Generation’s first Japanese photograph collection book ‘Holiday‘ seized the #1 spot on the book sales ranking chart under the photograph collection category. The photos were a collection of the girls enjoying leisurely time off, and it sold 17,000 copies the first week after going on sale on November 30. In overall book sales ranks, it ranked at #18.
The group also participated on the 2011 Winter SMTown – The Warmest Gift compilation album along with their labelmates performing the song “Diamond”, which was released on December 13, 2011.
By the end of December, The Boys sold over 385,348 copies in South Korea, becoming the best selling album in 2011.
2012: International promotions, Solo activities, TaeTiSeo, and Japanese return
On January 12, 2012, the group attended the Golden Disk Awards, held in Osaka, bringing home two awards; the “Digital Bonsang” and the highly coveted “Digital Daesang”. A week later, on January 19, 2012, they attended the Seoul Music Awards, and brought back two awards, the “Bonsang” and “Popularity” awards. The group also won two awards from the Gaon Chart Awards, winning the Album Of The Year for the fourth Quarter and Oricon “Hallyu Singer” award. On February 24, 2012, the teaser for their Japanese digital single, “Time Machine“, was released. The song was included in the Japanese repackaged version of their first Japanese album. The full music video was released on March 13, 2012, with the song peaking fourteenth on Billboard Japan’s Hot 100.
Their appearances on the Late Show with David Letterman and Live! with Kelly on January 31, 2012, and February 1, 2012, where they performed remixes of the English version of “The Boys”, marked the first time that a Korean musical act has performed on each of the shows. They also performed on the French show, Le Grand Journal, on February 9, 2012, after it was announced that they were to release “The Boys” on February 13, 2012, through Universal Music Group’s Polydor Records in France. In the same month, Forbes Korea reported the year’s list of the “Top 40 Power Celebrities”. Girls’ Generation ranked number one on the list, thus making them the most powerful South Korean girl group and female celebrity. A month later, on 23 March 2012, they made their debut performance in Malaysia at the Petronas Towers, as part of Twin Towers @Live 2012. Figures for the groups total earnings for 2011 were released in March, 2012. The group placed first among their label, earning over 100 billion won, or, approximately, $88.56 million USD.
April 2012 saw the formation of Girls’ Generation-TTS, or simply “TaeTiSeo”, a subunit composed of members Taeyeon, Tiffany, and Seohyun. The subgroup released their first mini-album, Twinkle, on May 2. The group continued promotion throughout the month, performing on variety shows and at the Hallyu Dream Wave Concert. “Twinkle” debuted at number 126 on the Billboard 200, selling over 3,000 copies and making it the highest charting K-Pop album on the chart at the time. By July, 2012, the album had sold 140,000 copies in its native country, and a further 24,000 copies abroad.
That same month, the group, with the exception of Yuri and Yoona, attended the showcase for S.M. Entertainment’s biographical movie, I AM., which was held at the CJ CGV cinema in Yeongdeungpo-gu, Seoul, on April 30. A week prior, “Dear My Family“, the theme song for the film, which featured group leader, Taeyeon, was released, featuring both concert and backstage footage.
On May 20, 2012, the group performed with their label-mates at the Honda Center in Anaheim, on the SMTown Live World Tour III. Members Yoona and Yuri were not present due to their filming commitments with their television dramas Love Rain and Fashion King, respectively. Following the conclusion of their dramas, Yuri and Yoona returned to the group as the tour moved on to Taiwan, where they performed to a crowd of 30,000 people. The tour will then continue into Tokyo, Seoul, Beijing, the U.S. and Europe.
A teaser video for the group’s Japanese single, “Paparazzi“, was released on May 29, 2012. This teaser was followed by the release of the full music video, in addition to a dance version, on June 14, 2012. The song, released on June 27, 2012, will serve as the lead single from their upcoming second Japanese-language album. Paparazzi proved to be another successful release for the group, debuting atop the Japanese Hot 100, selling over 92,000 copies in its first week, becoming their second best first week opening, following the 102,000 debut of Mr. Taxi, a year prior. “Paparazzi”‘s release, boosted the groups total single sales in the country to over 647,000, according to SoundScan Japan. That same month, the group won “Best Album of the Year” for their debut Japanese album, at the 2012 VMAJs, beating out the likes of Lady Gaga and fellow K-Pop artist, KARA. It was announced on July 3, 2012, that the group was to release official stamps the following month, commemorating their 5th Anniversary. A total of 14 stamps were produced, which included autographed album covers. This marked the first time a celebrity had made a contract with Korea Post to produce stamps. Within an hour of the stamps’ issuing, over half of the available stamp sheets had already sold out.
The group has performed at the ’14th Korea-China Music Festival’, which was held at the Yeosu Expo Digital Gallery. On August 10, 2012, it was revealed that the group was to release a Blu-ray/DVD videography entitled “Girls’ Generation Complete Video Collection“. Two weeks later on August 29, the group’s official Japanese fansite announced the group was to tour Japan for the second time, in 2013. “Oh! / All My Love Is For You“, the group’s second double A-side single, and the second single from their second Japanese studio album was released on September 26, 2012, and featuring a Japanese remake of their 2010 single, “Oh!“. The “All My Love Is For You” music video was released on September 4, 2012 and the music video for “Oh!” was released on September 14, 2012. Oh!, earned first place on Oricon’s Weekly Single chart, selling 66,000 copies in its first week. In addition, the group’s Complete Video Collectionreached number one on Oricon’s Weekly DVD and Blu-ray charts, selling a collective 59,000 discs. They are the second artist to reach number one on all three charts in the same week. The only other group to accomplish this same feat was Japanese pop rock band, Mr. Children. The group’s second yet-to-be titled Japanese album is scheduled for release on November 28, 2012. The album will be preceded by the single “Flower Power“, which is set to be released on November 14, 2012. The group will participate in the soundtrack for label mate, BoA‘s debut film, COBU 3D. The song, sung in English, entitled “Cheap Creeper” will be released prior to the film’s release. Member Jessica also participated in another song for the soundtrack with her sister Krystal Jung and EXO member, Kris, on the song, “Say Yes.” On October 16, 2012, it was announced Hyoyeon and Jessica would be participating in a musical promotional campaign for car company Hyundai, and its “Premium Younique Lifestyle” customers. Jessica’s song, “My Lifestyle” featuring Korean rapper Dok2, was released on October 18, 2012. Hyoyeon’s track, entitled “Maxstep”, a dubstep orientated electropop song featuring Super Junior‘s Eunhyuk, SHINee‘s Taemin, Super Junior-M‘s Henry, EXO-K‘s Kai, and EXO-M‘s Luhan is set to be released in the coming days. The track also features a rap bridge performed by Hyoyeon.
Girls’ Generation had originally targeted for a Korean comeback at the end of October or in the beginning of November. However, they have decided not to return to Korea with plans ultimately being scrapped so the group could focus on Japanese promotions for the remainder of 2012. The group released the 2011 Girls’ Generation Tour DVD on November 30, 2012 which features footage from the 2011 concert tour of the same name. Due to their Japanese releases in 2012, the group ranked seventh among Japanese artists and as the top Korean artist in Japan in terms of monetary profit after generating over 4.3 billion Yen (US$51 million) in 2012.
On November 16, 2012, it was announced that the group intended to make a Korean comeback in 2013. The following month, on December 11, 2012, a representative for SM Entertainment stated that the group were in the final stages of preparation of their fourth album, however, the release date is still undecided. The group will also receive a special on Korean network MBC dedicated to their comeback in January 2013. On December 20, 2012, SM Entertainment posted a teaser image containing the words “2012. 12. 21 10 A.M.” under the group’s name surrounded by Korea’s national flower on their official Twitter. The group release the pre-release track “Dancing Queen“, a remake version ofDuffy’s Mercy, on December 21, 2012. On the same day, it was revealed that the group’s fourth Korean album “I Got A Boy” would be released on January 2, 2012.
During their early career, Girls’ Generation were endorsers for several brands such as Elite Uniform, Nexon Bubble Fighter, Samsung and LG.
Since 2008 they have been exclusive models for the Goobne Chicken and have filmed several commercials for the brand, recorded jingles for advertising purposes, and modeled for promotional Goobne calendars. Goobne Chicken has since become a strong contender in the chicken industry and attribute their success to the group.
Several members are solo advertising models such as Seohyun, who models for Clean and Clear and The Face Shop, Taeyeon who models for A-Solution, a cosmetics brand, Yuri who models for Mamonde, Yoona who models for S-Oil, EIDER, FreshLook Illuminate,Innisfree and Clean and Clear, Jessica for Hyundai & Banila Co and Sooyoung for Llang. Alongside Super Junior, they are also exclusive models to the partly SM Entertainment-owned retail brand SPAO. They endorsed clothing brands, online games, food industries, events, electronics, cosmetics, and even products reserved for the top celebrities to endorse such as petroleum and credit cards. Because of this, the group was considered to be one of the most sought-out endorsers in 2009 and by mid-2009 the group members were models for over 10 brands and were chosen as one of South Korea’s most sought after advertisers in a survey conducted by Brand Consulting Research Institute. The group continued to be active in advertising in 2010, endorsing brands and products including the Nintendo DSi and Domino’s Pizza. Also, a Caribbean Bay commercial featured Yuri, Yoona and Seohyun along with 2PM members Nichkhun, Taecyeon and Chansung. A song was also released with the video that was sung by Taeyeon, Jessica, Tiffany and Seohyun and other 2PM members. It was released on YouTube; however, after having a mixed recpetion after its release, a second version was released. However, some of the original version remains. In late 2010, a gift certificate company began releasing gift certificates each worth 10,000 won which featured Girls’ Generation images on the cards, making them the first celebrities to be featured as such. The Korean web portal Daum also began using the group as models while remodeling certain services and search engines in early October 2010, and released Girls’ Generation desktop wallpapersand screensavers for promotion. A survey conducted in December 2010 saw 409 out of 741 marketing employees choosing Girls’ Generation as the model with the most influence over consumers, attributing the group’s positive attention from the public to their vocals, looks, and fashion sense.
In 2011, Intel Asia announced that the group would become official advertising models for the company. In March 2011, the group started endorsing the Vita500 brand of energy drinks as part of Vita500’s 10th anniversary and exclusive Vita500 posters of Tiffany, Yuri and Yoona were released. Members Yuri, Sunny, Jessica, Tiffany, Sooyoung, and Hyoyeon were models for Christian Dior. Yoona, Seohyun and Taeyeon were not models, due to other cosmetic contracts. Woongjin Coway selected the group as their exclusive models to endorse their water purifiers. Their contract began on March 1, 2011 and lasted throughout the year, with TV advertisements beginning in mid-March.
In Japan, the group endorsed the throat lozenge brand E-ma Nodoame. They endorsed Lipton tea with their songs “Let It Rain” and “Mr. Taxi” used as background music. In July 2011, along with labelmate TVXQ, they started endorsing 7-Eleven Japan products featuring the Japanese version of the song “Hoot” in commercials. The group were appointed models for J.ESTINA in October, 2011. Seohyun was appointed as UNICEF envoy during the same month. This is a notable feat, as only those who have a respectable reputation are appointed as Goodwill representatives. Two months later on December 15, JCE chose Girls’ Generation as the models for their representative bundled game brand, “Freestyle Sports”, for that winter.
The group were selected as honorary ambassadors for Korea’s “Visit Korea 2010 – 2012” campaign, headed by South Korea’s First Lady, Kim Yoon-ok. The campaign was an effort by the Korean government to attract at least 10 million foreign visitors to the country by the end of 2012, with the group spearheading the initiative due to their emerging worldwide popularity at the time.
LG Electronics Korea announced on January 16, 2012 that Girls’ Generation were chosen to be the new models for their Cinema 3D TV brand.
On March 5, representatives of Gangnam-gu in Seoul released a statement stating that the Girls’ Generation would be the honorary ambassadors for the city of starting on March 7, 2012. In the same month, Lotte announced that the group was chosen to be the new models for Lotte Department Store. They were also chosen to be models for ACE BED. On April 14, Girls’ Generation were appointed as new ambassadors for the association Korea’s Retinitis Pigmentosa Society, a society dedicated to help find a for cure blindness. They had also been chosen as the newest endorsers for Korea Yakult.
Electronics brand, Casio, appointed the group as the endorsers for the company’s watch brand, Baby-G. The contract is scheduled to last over a year, and Casio hopes to have a fifty percent increase in sales for 2013, compared to that of 2011. G-Star Raw Japan has chosen Girls’ Generation, as the muse for their 2013 Spring/Summer season.
In January 2013, Jessica, along with her sister Krystal, became the new faces of jewelry brand, Stonehenge.
In 2012 list of stars with the most CFs Girls’ Generation as an entire group are in 1st place, combined, the girls are models to a total of 21 different brands including chicken, perfume, jewelry, handbags, TVs, beds, and department stores while Jessica & Yoona were tied for 2nd place for Individually CFs by participating in 13 different CFs, Tiffany was in the 3rd place with 12 CFs and Seohyun, Sooyoung and Yuri in 4th place with 11 CFs.
Girls’ Generation pair up with ‘Hair Couture’ for hair fashion. Hair Couture produces and distributes fashion wigs to countries all over the world, including the United States. They will start distributing these products in Korea in June, and they will also be released in China, Taiwan, and Thailand.